Category Archives: Helpful Tips And Offers

The magic of public relations

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Reputation PR with art books

With the help of reputation or so-called image PR, one can generate public attention quite cheaply and sustainably. Sometimes it goes hand in hand with advertising and yet has to be clearly distinguished from it. The so-called “white PR” works with completely clean methods and is to be understood as a brilliant tool of public relations work. It is considered to be the most important success tool of the new millennium. Above all, extraordinary events play an important role. But do you have to divorce twice a year or hire VIPs and opinion makers in order to make a career as an artist or to increase your level of awareness?

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‘Enter into Art’ text service – about our professional text concept

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In our publications we abstain from the usual CV with listings of exhibitions and biographical data. These can be read on your website. On request, we add to our aesthetic consideration of your works a short vita in the form of an elevator pitch. If necessary, the vita can be incorporated into the consideration of art in a way that is both concise and entertaining. (The consideration of a sophisticated vita-text is however an extra service.) Undoubtedly, the interplay of poems, gifts and refined statements raises the value of your pictures. It is above all the poetic context that sets our art books apart from others. 

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Art gift books by ‘Enter into Art’. Increase your reputation as an artist!

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Books always lead to success. You can read them at any age and in any place. They are popular because they bring mental enjoyment and relaxation. They are a happy and comforting refuge, a daily highlight in times of hardship, treasures of education and liberal thought. Full of excitement, they will spend the nights with us. Above all, however, they rouse our curiosity, and many of us find the most thrilling company in the world of books.

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Why public relations (PR)? Why is PR more effective than selling a small-format image?

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In response to artists’ inquiries, we feel encouraged to publish an article about the effectiveness of and the way in which PR works, so that artists can better understand the value of our work. Indeed, PR evokes the appearance of a mystery whose meaning is not clear to everyone. PR has an indirect and long-term effect, which in the end generates more financial returns than the sale of an artwork. And publishing your pictures in art books is also extremely important to your reputation!

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Art contemplations on your pictures: blog posts in German and English

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Our German blog journal is a powerful public relations tool, which also disseminates professional articles, competition results and awards and our Online-Show. In this way, readers – particularly in German-speaking regions – can become more familiar with works of art to better understand them and the creative spirit of the artists concerned. Interested readers can view images and meditate with them. If they are interested in any of the artworks, they can get in contact with the relevant artist. Of course, the posts can also be published in English.

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Online events for art lovers in the German blog journal “Bernsteinrose”

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We would like to use the second Prelude exhibition in the period 2018-19 as an opportunity to explain the background of our PR topics a little more. It is our goal to provide participating artists with a local and highly attractive presentation, which is also sustained on the Internet. Our online events, which are combined with an homage, serve this purpose.

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Why are miniprints (+ mixed media) the ideal form of publicity for an artist in the international arena?

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Small pictures not only focus the view, miniprints can reproduce and ship to all countries. With their concentrated beauty, miniprints or small format mixed media resemble precious stones or blooms. In a mindful way, they are comparable to the experience of sipping fine wine on the occasion of a vernissage. That’s why we designed the catalog for our small-scale events “ART RETREAT – KUNSTRETREAT” as an entertaining gift and meditation book. The book not only includes a guide to art meditation, it also deals with other entertaining subjects, such as collecting and living with art. The ‘Enter into Art’ events were the first worldwide miniprint and mixed media exhibitions in Germany. In the future, however, we will publish the book as part of a competition. 

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