Aims and Tasks

A: The pillars of our PR concept

  1. Designed art book, music and poems
  2. Homage to a famous person or other prominent themes of art historical representation
  3. Awards and competition
  4. Online journal with synergy

As an artist one must not only ask which art projects will make artworks accessible to interested viewers, but also how an appropriate audience can be led to consider the artworks in detail and become moved to acquire them. 

As service provider in the field of arts funding we would like to invite you to take part in joint projects in Germany. Our book projects, contests and presentations are international events. The world comes to Germany and shows here her art. We want to offer artists a successful platform, in keeping with our country’s tradition of successful art projects. 

1. Designed art books, music and poems

Our art books also facilitate relaxation with art and colors and we design them as an art and gift book. Readers can enjoy viewing the pictures while relaxing in response to their colorful, multiform and lyrical settings. 

A tradition and also a unique selling point of the “Enter into Art” book series is the blend of art, poetry and music. There is a suitable and prominent music suggestion in almost all of our books. The artistic journey to relaxation and pleasure not only comes through the careful observation of art images, but also through the path of poetry, sculpture and sound. Poetry is also sound, with the music of the vowels and consonants playing an important role.

Combining the artworks with short poems (haiku) is based on the idea of establishing a relationship between festive greetings and gift books, since artworks make desirable presents. However, a poetry gift book does not comes as blatant advertising, but as a sympathetic recommendation.

2. Homage to a famous person / VIPs

Our books are very sophisticated with complex content. The LOUNGE 2 series of books for example focus on certain topics in order to reflect on them from the sensitive view of artists around the world. Usually it is a homage to a famous person and their work in connection with an anniversary. An entertaining foreword about the respective book topic will be provided .The texts in our books encourage readers to look closely at your works and to enjoy them. Through our PR strategy and gift book concept, the interplay of art, poetry / literature, classical music and cultural history is central to our book series – with prominent topics playing an important role.

Vivid themes can attract many prospective customers, as well as draw attention to the imagery in your work. We will continue the concept with the celebration of representative themes, for example, on the work of a famous artist, writer or composer. 

2. Awards and competition

There are very valuable rewards in the form that your picture will shown on the book cover, back cover, front page and other highlighted pages in the books.

3. Online journal with synergy

Most art lovers see your pictures on the Internet, which is why we pay special attention to our free online PR. In addition to our English-language website we include our art books and your images on our German online journal, located at (Bernsteinrose-Blog). Here, international art is combined with themes of travel, nature, relaxation, well-being and lifestyle in order to attract the attention of a wide circle of readers in a synergistic way. 

There are diffrent ways to promote your work with various alternatives to the traditional artist gallery working relationships. In the same way, we celebrate the books with your work on our German blog journal. There we offer free greeting cards, which many readers find attractive. If someone is looking for a greeting card, they are certainly interested in finding a suitable gift. And anyone with an interest in poetry is almost certainly interested in art. 

B: A look into the past

  1. Art installations (We continue this by our on-screen book presentations!)
  2. Mindfully enjoy art and color (We continue this in our books!)
  3. Classical sculptures (Occasionally we continue this in our books!)
  4. Living with pictures (We continue this in our book series “ART RETREAT”!)

A look at the first few years of “Enter into Art” shows that our book ideas emerged from our former exhibitions and the book series “Kunstretreat – Art Retreat”. These were art installations with small-format pictures from all over the world. The concept of relaxation with art and colors will be continued in the book series “Art Retreat – Living with pictures”. Every two to three years a new volume will be published and a competition for the small format will be held by the editor of the book. 

(In contrast, in our LOUNGE book series, we focus primarily on large formats. Here you can publish pictures and objects of all sizes. See above!)

1. Art installations

With a wealth of experience as artistic designers/curators and artists/poet, and also as journalists and relaxation professionals, we have the insights to be able to penetrate a theme intellectually in order to display your pictures with artistic impetus and in an educational context. We highlight both individual works and the overall artistic conception, and publish the images in the same way.

In our art events visitors could view the pictures while listening to relaxing music on headphones. Viewers’ attention will increase, especially if the music changes with each color. In addition, we used colored light, various art objects and lyrical soundscapes. All this made our art presentations highly varied and highly attractive!

2. Mindfully enjoy art and color

Through intense and mindful contemplation an image impresses itself easily, and will remain in the viewer’s lasting memory to promote his or her interest in art. For smaller works, this is especially important!

Viewers are inspired to “enter into” the art, meaning both relaxation with colors as well as intensive examination of the individual images. Color is understood and loved because it is that mysterious medium that connects people beyond all boundaries. A meditation guide encourages readers to take a close look at the artworks, helping increase their interest in world art. 

3. Classical sculptures

Classical sculptures attract a great deal of interest. This is why we arrange them alongside our presentations or art events. We believe this approach gives the viewer the most harmonious overall impression of your work. 

At the same time, we also seek to complement the sculptures and small pictures with appropriate color schemes, given that, in ancient times, these sculptures would have been painted in color.

4. Living with pictures

Our lifestyle concept provides art lovers with the perfect atmosphere to relax and meditate. They should feel as comfortable as they would in their own home environment and be at peace with works of art.

Unfortunately, large exhibition rooms (and not even the digital exhibition rooms on the Internet) rarely provide the optimal conditions for relaxation, which is why we established a kind of art retreat by our Studio Gallery “Apollinaire” in conjunction with the surrounding nature.

This unusual presentation of works of art from a studio to the internet encourages art lovers to find sanctuary on their own terms by experiencing joy in collecting and arranging art. So, the book or event concept carries in itself the promotion of art and art appreciation, art deepened by ‘infiltrating’ the viewer.

Look at former exhibitions! (for example on three rivers in 2018-19)

Since 2015, Kurt Ries and Gabriele Walter have designed and published many art books and curated over 20 international exhibitions held in ten different German cities. Over a thousand artists from all over the world have taken part in the art projects and traveling exhibitions, particularly in the small format sector. These were artistically designed art installations and events, the meditative conception of which is based on color and form and which is sustainably documented in their art gift books and in virtual presentations.