Reputation PR with art books

With the help of reputation or so-called image PR, one can generate public attention quite cheaply and sustainably. Sometimes it goes hand in hand with advertising and yet has to be clearly distinguished from it. The so-called “white PR” works with completely clean methods and is to be understood as a brilliant tool of public relations work. It is considered to be the most important success tool of the new millennium. Above all, extraordinary events play an important role. But do you have to divorce twice a year or hire VIPs and opinion makers in order to make a career as an artist or to increase your level of awareness?