Why public relations (PR)? Why is PR more effective than selling a small-format image?

In response to artists’ inquiries, we feel encouraged to publish an article about the effectiveness of and the way in which PR works, so that artists can better understand the value of our work. Indeed, PR evokes the appearance of a mystery whose meaning is not clear to everyone. PR has an indirect and long-term effect, which in the end generates more financial returns than the sale of an artwork. And publishing your pictures in art books is also extremely important to your reputation!

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